{"id":79,"date":"2013-08-11T19:06:15","date_gmt":"2013-08-11T19:06:15","guid":{"rendered":"http:\/\/localhost:8888\/test\/?page_id=520"},"modified":"2026-07-20T11:57:49","modified_gmt":"2026-07-20T09:57:49","slug":"about","status":"publish","type":"page","link":"https:\/\/nopaincream.com\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"79\" class=\"elementor elementor-79\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-973776c e-flex e-con-boxed e-con e-parent\" data-id=\"973776c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb83c23 elementor-widget elementor-widget-html\" data-id=\"eb83c23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n<meta charset=\"utf-8\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:wght@800&family=Roboto:wght@400;500;700;900&display=swap\" rel=\"stylesheet\">\n<style>\n\/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n   NoPain\u00ae \u2014 About Us\n   Scoped under .np-about \u2014 sikker i Elementor Custom HTML.\n   Ingen uscopede selektorer (*, body, header) \u2014 de l\u00e6kker ud i sitet.\n   \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.np-about{\n  --np-navy:#243a53;\n  --np-green:#208233;\n  --np-green-dark:#1a6e2b;\n  --np-green-100:#e6f4e9;\n  --np-gray-100:#f5f5f5;\n  --np-gray-200:#e8e8e8;\n  --np-gray-700:#52606e;\n\n  --np-font:'Roboto',-apple-system,BlinkMacSystemFont,'Segoe UI',Arial,sans-serif;\n  --np-font-head:'Poppins','Roboto',-apple-system,sans-serif;\n\n  --np-sp-4:16px;\n  --np-sp-5:24px;\n  --np-sp-6:32px;\n  --np-sp-7:48px;\n  --np-sp-8:64px;\n  --np-sp-9:96px;\n\n  font-family:var(--np-font);\n  color:var(--np-gray-700);\n  background:#fff;\n  line-height:1.65;\n  color-scheme:light;\n  -webkit-font-smoothing:antialiased;\n}\n\n.np-about *,\n.np-about *::before,\n.np-about *::after{ box-sizing:border-box; }\n\n.np-about .np-wrap{\n  max-width:860px;\n  margin-inline:auto;\n  padding-inline:var(--np-sp-5);\n}\n\n\/* Full-bleed sektioner *\/\n.np-about .np-band{\n  width:100vw;\n  margin-left:calc(50% - 50vw);\n  margin-right:calc(50% - 50vw);\n  padding-block:var(--np-sp-8);\n}\n.np-about .np-band--gray{ background:var(--np-gray-100); }\n.np-about .np-band--navy{ background:var(--np-navy); color:#dbe4ee; }\n\n\/* \u2500\u2500 Typografi \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.np-about h1,\n.np-about h2,\n.np-about h3{\n  font-family:var(--np-font-head);\n  font-weight:800;\n  color:var(--np-navy);\n  letter-spacing:-0.02em;\n  line-height:1.15;\n  margin:0;\n}\n.np-about .np-band--navy h2,\n.np-about .np-band--navy h3{ color:#fff; }\n\n\/* Mindre end forsidens hero (clamp(2.8rem,6.6vw,5.2rem)) \u2014 det er en\n   tekstside, ikke en hero med baggrundsbillede. 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margin-inline:auto; }\n\n\/* \u2500\u2500 Story \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.np-about .np-section{ padding-block:var(--np-sp-8); }\n\n\/* \u2500\u2500 Mission \/ Vision kort \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.np-about .np-mv{\n  display:grid;\n  grid-template-columns:repeat(2,1fr);\n  gap:var(--np-sp-5);\n  margin-top:var(--np-sp-6);\n}\n.np-about .np-mv__card{\n  background:#fff;\n  border:1px solid var(--np-gray-200);\n  border-radius:16px;\n  padding:var(--np-sp-6);\n}\n.np-about .np-mv__card h3{\n  display:flex;\n  align-items:center;\n  gap:10px;\n}\n.np-about .np-mv__dot{\n  width:10px; height:10px;\n  border-radius:50%;\n  background:var(--np-green);\n  flex:none;\n}\n\n\/* \u2500\u2500 Pull quote \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.np-about .np-quote{\n  font-family:var(--np-font-head);\n  font-weight:800;\n  font-size:clamp(24px,3.4vw,34px);\n  line-height:1.25;\n  letter-spacing:-0.02em;\n  color:#fff;\n  text-align:center;\n  max-width:720px;\n  margin-inline:auto;\n}\n\n\/* \u2500\u2500 Safety \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.np-about .np-safety{\n  background:#fff;\n  border:1px solid var(--np-gray-200);\n  border-left:4px solid var(--np-green);\n  border-radius:12px;\n  padding:var(--np-sp-6);\n}\n.np-about .np-safety ul{\n  margin:0 0 var(--np-sp-4);\n  padding-left:20px;\n}\n.np-about .np-safety li{ margin-bottom:10px; font-size:17px; }\n.np-about .np-note{\n  font-size:15px;\n  color:#6a7785;\n  border-top:1px solid var(--np-gray-200);\n  padding-top:var(--np-sp-4);\n  margin-bottom:0;\n}\n\n\/* \u2500\u2500 CTA \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.np-about .np-cta{ text-align:center; }\n.np-about .np-btn{\n  display:inline-block;\n  background:var(--np-green);\n  color:#fff;\n  font-weight:700;\n  font-size:17px;\n  text-decoration:none;\n  padding:16px 36px;\n  border-radius:999px;\n  margin-top:var(--np-sp-5);\n  transition:background .18s ease;\n}\n.np-about .np-btn:hover{ background:var(--np-green-dark); }\n\n\/* \u2500\u2500 Mobil \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n@media (max-width:768px){\n  .np-about .np-mv{ grid-template-columns:1fr; }\n  .np-about .np-band{ padding-block:var(--np-sp-7); }\n  .np-about .np-section{ padding-block:var(--np-sp-7); }\n  .np-about .np-hero{ padding-block:var(--np-sp-7) var(--np-sp-6); }\n  .np-about p{ font-size:17px; }\n}\n<\/style>\n<\/head>\n<body>\n\n<section class=\"np-about\" id=\"about\">\n\n  <!-- \u2500\u2500 HERO \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 -->\n  <div class=\"np-wrap np-hero\">\n    <span class=\"np-eyebrow\">About Us<\/span>\n    <h1>Pain Should Be <span class=\"g\">Optional<\/span><\/h1>\n    <p class=\"np-lead\">\n      For more than 10 years, The Original NoPain\u00ae has been built on one simple\n      idea: getting a tattoo shouldn't mean enduring pain you never agreed to.\n    <\/p>\n  <\/div>\n\n  <!-- \u2500\u2500 OUR STORY \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 -->\n  <div class=\"np-band np-band--gray\">\n    <div class=\"np-wrap\">\n      <h2>Our <span class=\"g\">Story<\/span><\/h2>\n      <p>\n        It started with a simple wish: to get a tattoo without being stopped by\n        the fear of pain. We weren't alone. All around us, people wanted tattoos\n        and other treatments but were too scared to go through with them because\n        of how much it might hurt.\n      <\/p>\n      <p>\n        Ways to manage that pain already existed, but they were inconvenient,\n        not designed for tattoos, or simply not a good fit. We wanted something\n        easy, manageable and made specifically for these treatments \u2014 and we\n        wanted everyone in the same situation to have that option too.\n      <\/p>\n      <p>\n        That's why we created <strong>NoPain\u00ae Cream<\/strong>: a numbing cream\n        developed to reduce pain from tattoos and similar skin treatments, so\n        more people can focus on the result instead of the fear.\n      <\/p>\n    <\/div>\n  <\/div>\n\n  <!-- \u2500\u2500 WHAT IT DOES \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 -->\n  <div class=\"np-wrap np-section\">\n    <h2>What NoPain\u00ae Cream <span class=\"g\">Does<\/span><\/h2>\n    <p>\n      NoPain\u00ae Cream is a topical numbing cream used before treatments like\n      tattoos, permanent makeup and piercings. Applied directly to the skin, it\n      works as a local anaesthetic and helps reduce the sensation of pain in the\n      treated area.\n    <\/p>\n    <p>\n      It's based on <strong>lidocaine<\/strong>, a local anaesthetic widely used\n      in medicine. Lidocaine works by temporarily interrupting pain signals in\n      the treated area, so they don't reach the brain in the same way. In simple\n      terms: the skin still gets worked on, but your brain doesn't register the\n      same level of pain. Because it acts locally in the skin and not in the\n      brain, NoPain\u00ae is formulated to be gentle on the skin when used as\n      directed.\n    <\/p>\n    <p>\n      What matters to us is that this makes a real difference in the chair.\n      Instead of a quick surface tingle, we focus on reliable, lasting numbness\n      that helps keep both body and mind out of \"fight or flight\" mode \u2014 without\n      putting the rest of you to sleep.\n    <\/p>\n    <p>\n      And we're not stopping at numbing. We're continually working on new ways\n      to support the skin before, during and after a session, including\n      <strong>NoPain\u00ae Aftercare<\/strong>, developed to help your skin recover\n      calmly once the work is done.\n    <\/p>\n  <\/div>\n\n  <!-- \u2500\u2500 PULL QUOTE \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 -->\n  <div class=\"np-band np-band--navy\">\n    <div class=\"np-wrap\">\n      <p class=\"np-quote\">\n        We're not here just to take the edge off. We're here for your body,\n        your nerves and your <span class=\"g\">experience<\/span>.\n      <\/p>\n    <\/div>\n  <\/div>\n\n  <!-- \u2500\u2500 MISSION & VISION \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 -->\n  <div class=\"np-wrap np-section\">\n    <h2>Mission &amp; <span class=\"g\">Vision<\/span><\/h2>\n    <p>\n      Pain shouldn't be a \"normal\" part of getting a tattoo or an aesthetic\n      treatment. Even when you can handle it, pain puts your body under stress:\n      your nervous system fires harder, your breathing changes, your muscles\n      tense. What could be a beautiful experience becomes something your body\n      just wants to get through.\n    <\/p>\n\n    <div class=\"np-mv\">\n      <div class=\"np-mv__card\">\n        <h3><span class=\"np-mv__dot\"><\/span>Our Mission<\/h3>\n        <p>\n          To make pain optional in tattoos and aesthetic treatments by turning\n          serious, science-based numbing into an everyday tool for artists,\n          practitioners and clients \u2014 not a gimmick.\n        <\/p>\n        <p>\n          NoPain\u00ae is made for real sessions: long sittings, large pieces and\n          sensitive areas where staying calm and still really matters.\n        <\/p>\n      <\/div>\n\n      <div class=\"np-mv__card\">\n        <h3><span class=\"np-mv__dot\"><\/span>Our Vision<\/h3>\n        <p>\n          The industry has accepted pain as tradition. Whether it's tattoos,\n          aesthetics or laser work, \"pain is part of it\" gets repeated without\n          question. But tradition isn't a justification when science can\n          outperform it.\n        <\/p>\n        <p>\n          We want artists who don't lose clients to fear, clients who no longer\n          cancel out of anxiety, and longer sessions guided by precision rather\n          than pain tolerance.\n        <\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- \u2500\u2500 SAFETY \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 -->\n  <div class=\"np-band np-band--gray\">\n    <div class=\"np-wrap\">\n      <h2>Safety &amp; <span class=\"g\">Responsibility<\/span><\/h2>\n      <div class=\"np-safety\">\n        <ul>\n          <li>\n            NoPain\u00ae Cream contains <strong>lidocaine<\/strong>, a well-known\n            local anaesthetic.\n          <\/li>\n          <li>\n            A small number of people may experience redness or irritation, and\n            some can be allergic to lidocaine.\n          <\/li>\n          <li>\n            We always recommend <strong>testing on a small area first<\/strong>,\n            and not using the product if you know you are allergic to any of the\n            ingredients.\n          <\/li>\n          <li>\n            Follow the instructions for use. Do not apply to broken or irritated\n            skin.\n          <\/li>\n        <\/ul>\n        <p class=\"np-note\">\n          NoPain\u00ae Cream does not replace professional medical advice. If in\n          doubt \u2014 including during pregnancy or breastfeeding, or if you have a\n          known medical condition \u2014 consult a healthcare professional or your\n          tattoo or skin practitioner before use.\n        <\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- \u2500\u2500 CTA \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 -->\n  <div class=\"np-wrap np-section np-cta\">\n    <h2>Ready to Make Pain <span class=\"g\">Optional<\/span>?<\/h2>\n    <p>\n      Find the size that fits your next session \u2014 whether it's a small piece or\n      a full-day sitting.\n    <\/p>\n    <a class=\"np-btn\" href=\"\/shop\/\">Shop NoPain\u00ae Cream<\/a>\n  <\/div>\n\n<\/section>\n\n<!-- \u2500\u2500 SEO: struktureret data \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n     AboutPage + Organization. Skal matche det synlige indhold.\n     Ret sameAs-URL'erne til jeres faktiske profiler, og fjern\n     dem I ikke bruger.\n     \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 -->\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"AboutPage\",\n  \"@id\": \"https:\/\/nopaincream.com\/about-us\/#aboutpage\",\n  \"url\": \"https:\/\/nopaincream.com\/about-us\/\",\n  \"name\": \"About NoPain\u00ae \u2014 Pain Should Be Optional\",\n  \"description\": \"NoPain\u00ae makes lidocaine-based numbing cream for tattoos, permanent makeup and piercings. 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