Pain Should Be Optional
For more than 10 years, The Original NoPain® has been built on one simple idea: getting a tattoo shouldn't mean enduring pain you never agreed to.
Our Story
It started with a simple wish: to get a tattoo without being stopped by the fear of pain. We weren't alone. All around us, people wanted tattoos and other treatments but were too scared to go through with them because of how much it might hurt.
Ways to manage that pain already existed, but they were inconvenient, not designed for tattoos, or simply not a good fit. We wanted something easy, manageable and made specifically for these treatments — and we wanted everyone in the same situation to have that option too.
That's why we created NoPain® Cream: a numbing cream developed to reduce pain from tattoos and similar skin treatments, so more people can focus on the result instead of the fear.
What NoPain® Cream Does
NoPain® Cream is a topical numbing cream used before treatments like tattoos, permanent makeup and piercings. Applied directly to the skin, it works as a local anaesthetic and helps reduce the sensation of pain in the treated area.
It's based on lidocaine, a local anaesthetic widely used in medicine. Lidocaine works by temporarily interrupting pain signals in the treated area, so they don't reach the brain in the same way. In simple terms: the skin still gets worked on, but your brain doesn't register the same level of pain. Because it acts locally in the skin and not in the brain, NoPain® is formulated to be gentle on the skin when used as directed.
What matters to us is that this makes a real difference in the chair. Instead of a quick surface tingle, we focus on reliable, lasting numbness that helps keep both body and mind out of "fight or flight" mode — without putting the rest of you to sleep.
And we're not stopping at numbing. We're continually working on new ways to support the skin before, during and after a session, including NoPain® Aftercare, developed to help your skin recover calmly once the work is done.
We're not here just to take the edge off. We're here for your body, your nerves and your experience.
Mission & Vision
Pain shouldn't be a "normal" part of getting a tattoo or an aesthetic treatment. Even when you can handle it, pain puts your body under stress: your nervous system fires harder, your breathing changes, your muscles tense. What could be a beautiful experience becomes something your body just wants to get through.
Our Mission
To make pain optional in tattoos and aesthetic treatments by turning serious, science-based numbing into an everyday tool for artists, practitioners and clients — not a gimmick.
NoPain® is made for real sessions: long sittings, large pieces and sensitive areas where staying calm and still really matters.
Our Vision
The industry has accepted pain as tradition. Whether it's tattoos, aesthetics or laser work, "pain is part of it" gets repeated without question. But tradition isn't a justification when science can outperform it.
We want artists who don't lose clients to fear, clients who no longer cancel out of anxiety, and longer sessions guided by precision rather than pain tolerance.
Safety & Responsibility
- NoPain® Cream contains lidocaine, a well-known local anaesthetic.
- A small number of people may experience redness or irritation, and some can be allergic to lidocaine.
- We always recommend testing on a small area first, and not using the product if you know you are allergic to any of the ingredients.
- Follow the instructions for use. Do not apply to broken or irritated skin.
NoPain® Cream does not replace professional medical advice. If in doubt — including during pregnancy or breastfeeding, or if you have a known medical condition — consult a healthcare professional or your tattoo or skin practitioner before use.
Ready to Make Pain Optional?
Find the size that fits your next session — whether it's a small piece or a full-day sitting.
Shop NoPain® Cream